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Trinity Springs Ltd., a Ketchum-based bottler of mineral water, is capitalizing on consumer awareness of the benefits of frequent hydration.
In the highly competitive beverage industry, natural mineral water is in third place behind soft drinks and beer in American per capita consumption, and at 10 percent annually, bottled water has the most rapid growth rate among beverages.
Trinity Springs, founded in 1990, ranked 201st in Inc. magazine's annual top 500 privately held firms with outstanding sales growth. The company reported an 826 percent average growth in domestic sales in 1998-2002. Today, with 30 employees and 130 investors, the company reports annual sales under $10 million and seems poised for larger growth.
With more than 700 international players in the bottled water industry, including industry giants Coca-Cola and Pepsi, Trinity stands out from the crowd. President and CEO Ronald Lloyd Trinity's source in northern Elmore County.
Our source is literally and figuratively untouchable, said. Lloyd, 40, a former senior vice president of a wine distributor. He stressed the water's exceptional quality and mineral properties - resulting from south-central Idaho's geology and hydrologic cycle.
Trinity's water comes from a cluster of three springs in the Trinity Mountains 100 miles east of Boise; they are a surface outcropping of igneous granite...