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Promotions Kraft Foods is breaking a national TV and online marketing effort later this month to support the launch of Postopia.com, the first interactive site for its Post kid cereals.
Post hopes to build its base of young consumers via the Internet by playing up the site's fun aspects. Postopia will be heralded on 19 million boxes of Post kid cereals, including CinnaCrunch Pebbles, Alpha Bits and Golden Crisp, and on inpack cards that tout the instant-- win...
