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Labatt USA has assigned its recently acquired imported Carlsberg beer brand to agency Bozell Worldwide, N.Y., as it starts the process of revving up the former Anheuser-Busch brand to compete against other European prestige beers, notably Heineken.
Marco Moretti, marketing director for European brands at the Norwalk, Conn., importer, confirmed the assignment following a review that included seven agencies. Billings likely are...
