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2nd Annual Event Drives Traffic With Promo Offers
MEDIA & MARKETING
Lake Forest will host a "shop local" initiative during the city's Shop & Dine Lake Forest Week, Aug. 12 through 19.
The event includes "hundreds of Lake Forest retailers, restaurants and services offering unique promotions and discounts to residents citywide," said spokesperson Jessica Spaulding Thompson of Aliso Viejo-based Spaulding Thompson & Associates.
The Lake Forest City Council initiated the annual event last year to build greater awareness of local shops and restaurants and to encourage local spending. Participating restaurant Outback Steakhouse reported a 20% increase in sales during the 2011 event.
"For us, the discount offer was about giving a great value to our customers, driving traffic and helping to build future business," said Paul Steinberg, managing partner of Outback Steakhouse in Lake Forest.
The city will have anumHeidi Kulicke her of banners posted citywide and at major retail centers in the coming weeks. It also will publicize the promotion via live broadcasts on...