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PARIS -- As Lance Armstrong swept into the history books with his sixth consecutive Tour de France victory Sunday, he also drafted a footnote of a different sort -- that of a yellow bracelet.
The Lance Armstrong Live Strong bracelets have emerged as a must-have accessory this summer in the U.S. and Europe. The yellow rubber wristbands, stamped with cancer survivor Armstrong's personal motto, "Live Strong," are the result of a partnership between Nike and the Lance Armstrong Foundation to raise money to help young people living with the disease.
By Saturday morning, the 10 Lance Armstrong Foundation vendors had sold 55,000 wristbands along the Tour's route, for a euro each. "At the beginning, we thought that we...