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Still-life photographer Laziz Hamani shares his tricks for making rings, pins and other jewelry appear as if they are being exhibited as works of art. By Meghan Ahearn
Some of the moSt excluSive, high-end jewelry and cosmetics companies, including dior, cartier, louis vuitton and chanel, hire Paris-based laziz hamani to photograph their products. for a recent accessories story in Rosebuzz, a bi-monthly magazine launched in 2008 by the french luxury goods retailer vente-privee.com, the still-life photographer was given "artistic freedom to do an eight-page spread creating an imaginative series using pieces of jewelry as the central focus," hamani says. with the help of his u.S. rep, levine/leavitt, PDN e-mailed with the photographer to find out how he executed his idea to "transform such intricate and finely made products into art pieces."
for the images, the jewelry would be stacked or sus- pended so they looked like large sculptures, chande- liers and other decorative art pieces. walls of a "room" would be added in post-production to give the impres- sion of the larger-than-life jewelry being exhibited in a museum-like space. hamani worked with a digital artist to create the room based on different real-world exam- ples. hamani notes, "one example would be the walls of the dior salon on the famous Avenue montaigne in Paris, where all the new collections [were] presented to christian dior himself."
Logistics: for the...