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LaSalle Home Mortgage, the retail lending unit of ABN Amro Mortgage Group Inc., Ann Arbor, Mich., has changed its name to ABN Amro Mortgage. As part of an overall corporate branding campaign, the company will adopt the ABN Amro "shield."
Mark Sofyanos, LaSalle Home Mortgage senior vice president, explained ABN Amro had two entities operating in Chicago with a similar name - LaSalle Bank and LaSalle Home Mortgage.
The mortgage unit was looking to differentiate itself from the bank (which also has its own origination capabilities),...