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CHAPEL HILL - Most insurers still view laser eye surgery as a cosmetic procedure, but Blue Cross and Blue Shield of North Carolina believes many of its members are looking to correct their vision with this high-tech surgery.
Blue Cross announced plans earlier this month to begin offering a 40 percent discount off the cost of laser eye surgery for its members. Laser Assisted in Situ Karatomileusis (LASIK) surgery, which usually costs nearly $2,000 per eye, will be offered for $1,395 per eye beginning August 1.
"With OpticBlue, we are able to make laser vision correction more affordable for our customers without compromising quality or convenience," says Bob Greczyn, Blue Cross president and chief executive officer. "In many cases, these are local doctors who have taken care of Blue Cross customers and their families for years."
True, but right now only two opthalmologists, Dr. Dean Dornic of Prime Vision Health in Cary and Dr. Frank Lowry of...