Content area
Full text
AIRLINE INDUSTRY INFORMATION-(C)1997-2024 M2 COMMUNICATIONS
A strong desire to see the world will propel America's leisure travelers in 2025 and travel advisors will continue to play a vital role in assisting them, according to the 2024 Internova Index: North American Traveler Insights, a new survey of travel trends conducted by Internova Travel Group.
According to the survey, there was a 22% increase in average international trips per traveler in the past 12 months compared with the same period in 2023, a resurgence led by the premium and budget segments.
Looking ahead, 25% of travelers surveyed expect to take more leisure trips of all types in 2025, a trend that is consistent across age, income and other demographic categories.
Overall, the growth in domestic travel comes from consumers planning trips in the region where they live, while the increase in international destinations will be fueled by luxury travelers.
The growth in international travel will be a boon for travel advisors as demand for their services increases with consumers planning longer trips, especially long-haul vacations outside the United States and Canada.
In fact, 60% of respondents said that they would use a travel advisor to...