Liazon data shows smart private exchange choices

A leading private exchange operator’s satisfaction survey shows that employees who shopped online for their health insurance in 2013 have a surprisingly high understanding of, and appreciation for, the value of this new sophisticated marketplace.

The research that Phoenix Marketing International conducted on behalf of Liazon Corporation suggests that consumers of the operator's Bright Choices Exchange are savvy, empowered and making smart health care choices. They’re also said to be satisfied with their benefit elections and online shopping experience, benefiting from well-crafted communications.

Responses gathered last summer from 54 employers and 207 employees stand in stark contrast to widespread confusion and cynicism over technical roadblocks to signing up online for public HIX options. These key findings are detailed in a new white paper called Shopping for Benefits On the Private Health Exchange: The Rise of a Smarter and...