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Quebec-based Lise Watier Cosmetiques is crossing new borders as it develops international markets for its products, particularly its five-year-old perfume, Neiges. The company recently signed an agreement with le Groupe Sephora to market Neiges and Neiges for men in Europe and the U.S. In a bid to internationalize its image, Lise Watier is introducing new products, updating its counters, and revamping its packaging and point-of-purchase materials. The cosmetics company hopes that international sales will represent 40% of its revenues in the next three years. Lise Watier recently debuted Premiere Neiges, a new perfume for children, the profits from which will be donated to an organization for underprivileged children in Quebec.