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Miz Mooz has gone from zero to 50 in less than a year -- a rapid pace, considering the retail traffic.
Having launched last August, the juniors' label has already solidified that number of wholesale accounts nationwide during a difficult time in the juniors' grid.
"The market is very saturated," said Ron Kenigsberg, the 23-year-old president of New York-based Miz Mooz, who chose the family business over law school. "There are a lot of people chasing the same looks. So we want to try incorporating the market over here and incorporating the trends, but with our own constructions, our own looks."
Miz Mooz has one major advantage, however, in Avi Wiener, aka "Gazith," the Tel Aviv, Israel-based designer for the label.
According to Kenigsberg, Gazith brings a fresh look to product in a category currently defined by an avalanche of sameness and trend-chasing.
"What we have is a designer who is not influenced by [the U.S.] market," Kenigsberg said. "We like to say that if 95 percent of the people are chasing the same look and...