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Indie Beauty Expo makes its Dallas debut with a successful show that tapped into a thriving local market. by julie keller callaghan
On the heels of successful events in New York City and Los Angeles, Indie Beauty Expo (IBE) headed south with its debut event in Texas. IBE Dallas, which took place May 9 to 11, featured 70 brands that showcased their wares to more than 150 beauty-industry pros and 150 retail buyers. According to show founders, it was a Texas-sized triumph. "Dallas, being a major hub of beauty, fashion, art, and...