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Omnica is one of the U.K.-based multichannel order management and fulfillment software vendors making inroads in the U.S. market. (MNP is another whose system we reviewed last time.) Based on the Microsoft Dynamics AX platform, Omnica relies on Dynamics AX value added reseller (VAR) partners in the US to handle most of the sales, implementation, and support activities at its three sites: Flaghouse, Direct Wines, and a multichannel company selling health and wellness products. They join more than 20 users in the U.K. doing both business-to-consumer and business-to-business multichannel sales.
Accredited with Microsoft's highest standard for partner-developed software solutions, Omnica's solutions are configured specifically for multichannel sales on the Dynamics AX foundation, which Microsoft maintains to assure a uniform baseline for all AX financial, customer relationship, and supply-chain management applications. The Omnica suite itself, with an interface that is consistent with Microsoft Office applications, consists of:
- Omnica Webstore - a comprehensive ecommerce platform with sophisticated online merchandising, customer experience and self-service capabilities;
- Omnica Telesales and Service: for order taking and customer service on the phone, via email, live chat and other channels, in a contact center environment; and
- Omnica MCR back-office: order management capabilities for high-volume...