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Philips Electronics NV {PHG} and Lucent Technologies Inc. {LU} yesterday (10/1) officially launched Philips Consumer Communications (PCC), a $2.5 billion joint venture that aims to, among other things, thrust the companies into a top position in the global market for digital and analog wireless handsets and pagers. "We expect to be one of the top three players in all product categories by the year 2000," said Mike McTighe, CEO of Parsippany, N.J.-based PCC. The joint venture also covers corded and cordless phones and answering machines.