Lucky Brand Expands Intimates

Lucky Brand Expands Intimates

Lucky Brand will be making its first foray into foundations for fall.

Jon E. Lewis, president of the D2 Brands division of Israel-based Delta Galil Industries, said the launch of a Lucky Brand bra collection will set the pace for what he anticipates will become a very strong franchise.

The introduction of bras follows Lucky Brand's repositioning in the innerwear field in August when the licensee unveiled a collection of men's T-shirts and boxers, as well as women's daywear, underwear, sleepwear and yoga pants for spring selling. An earlier licensing pact with The Komar. Co. to produce at-homewear expired in 2004. Lucky Brand is a unit of Liz Claiborne Inc.

Distribution of the bras, which will be shipped July 25 to Nov. 25, is aimed at the same channels as the innerwear and will include major department and specialty stores, a select number of 198 Lucky Brand stores, the Lucky Brand e-commerce site and specialty boutiques.

Foundations will help...