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Macy's Working on In-Store Pickup
By ARNOLD J. KARR and MOLLY PRIOR
Macy's Inc.'s order-online, pick-up-in-store program, expected to be in 500 of its stores by the end of the year, is testing the limits of its technical prowess.
Speaking to the Telsey Advisory Group Fall Consumer Conference in New York Wednesday, Karen Hoguet, chief financial officer of the department store giant, told attendees the transition to in-store pickup is more challenging than simply shipping an item to a customer. "We had the technology to tell us we had that item in the system and we could ship it to you," she said. "But now it's got to be in a central location in X hours in order for you to be able to do that. So far, the technology is working."
In-store pickup is being rolled out to Bloomgingdale's 36 department stores, although at the moment, a customer in the New York area might be directed to the White Plains unit. "Pretty soon, it'll say 59th Street," she said, referring to the retailer's Manhattan flagship, which is just being...