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Magnifi, Inc., Cupertino, CA, a new Silicon Valley software company, has been launched. The company was founded in response to the explosion of digital content on the Internet and Intranet, and the growing need to make that information useful and relevant to corporate and individual users.
Magnifi also introduced its initial set of customers: CNN Interactive (http://cnnplus.cnn.com), Hollywood Online (http://www.hollywood.com) and PBS ONLINE (http://www.pbs.org), together with its first product, Magnifi Server 1.0, which allows users to retrieve information quickly and easily across all data types on Web sites and Intranet servers.
Magnifi's founders include Eric Hoffert, chairman and CTO, previously a senior technologist at Apple Computer, where he developed Quicktime multimedia technologies now shipping on more than 10 million personal computers; Ranjan Sinha, president and CEO, formerly with Lotus Development Corporation; and Philip Ivanier, vice president of business development, formerly with the MIT Media Lab and Apple.
"The world of digital information has changed dramatically in the last few years," said Eric Hoffert, Magnifi co-founder, chairman and chief technology officer.
"Web authoring tools which make it easy to add rich information to web sites, the use of new data types in corporations, and the rapid adoption of streaming audio and video, have resulted in a critical need to search through volumes of rich content in a bandwidth constrained world. Magnifi solves this problem by giving people powerful tools to easily find information across all data types in today's networked environments."
Magnifi Server 1.0
Magnifi Server 1.0 is designed to accommodate the needs of enterprises which have large investments in digital information, but lack effective tools to find that content and present it to users. Until now, search software has been focused primarily on text. But this limiting approach ignores the other major forms of rich information exploding onto commercial sites and at use within corporations -- images, sound, video and new...