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Daily Mail's Mail Online has launched behavioural targeting across its international inventory as the publisher looks at more ways to boost revenues via new channels.
The move by the Associated Newspapers-owned tabloid follows rival publishers such as Reuters, FT.com and the Guardian, which have extended behavioural targeting activity to overseas markets.
The Telegraph Media Group (TMG) is also considering launching behavioural targeting services abroad.
The practice, which enables advertisers to target users based on their surfing habits, offers an additional revenue...