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START UP AIMS TO RESCUE B-TO-B AUDIENCE FROM DROWNING IN JUNK DIRECT E-MAIL
MOST B-TO-B EXECUTIVES have at one time or another signed up for what seemed a useful e-mail newsletter on, say ASPS, only to soon fmd their in boxes flooded with marketing of fers on everything from servers to TT conferences in Barbados. Mailshell.com, a Santa Clara, Calif.-- based start-up, intends to stop this from happening.
At first glance, Mailshell.com seems little more than another portal and permission-based e-mail provider. Its home page has sections such as news and media, travel, and business and economy. Subscribers get an e-mail address, choose the subjects they are interested in, and enlist to have relevant news and information sent to them.
Yahoo! and several other portals with more extensive content than Mailshell.com's offer much the same thing. The similarities, however, end there. Mailshell.com's main purpose is not to be an information gateway though it does that. It...