Content area
Abstract
Mamma.com Inc., (the "Company"), (NASDAQ:MAMA), a leader in Internet search and online advertising, today announced the beta release of its innovative Health Search, the first installment of several deep web search verticals for its industry-leading metasearch engine. The deep web search is powered by Mamma.com's search engine technology, and CloserLook Search Services, Inc develops the deep web technology. To visit Mamma.com's Health Search, please go to http://www.mammahealth.com
Searchers simply visit www.mammahealth.com and enter any health-related topic in the search box. In just seconds, results are delivered back effectively organized for the user by topic areas such as Overview, Causes/Symptoms, Treatments, News, FAQ, etc. The user simply clicks on the topic he's most interested in and is instantly directed to medical content from a variety of the Web's leading health sites. This means Mamma.com Health Search does all the work and delivers users the most relevant links to deep web content, by screening out volumes of irrelevant information - the typical root cause of search frustration.
Mamma.com designed its Health Search with the understanding that consumers looking for medical information not only need the most relevant information, but also need to be fully informed. Just as consumers typically seek a second opinion from their doctors, Mamma.com Health Search is offering consumers a chance to seek a second "source" opinion. By displaying a Second Opinion link, Mamma.com allows the user to click through to an alternate source of deep web information.