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MOVIE MARKETING
Fox film push includes BK, Valpak tie-ins
NEWS CORP.'s Twentieth Century Fox is coming out of the Ice Age.
After its failure in 2000 to win with the marketing of its big-budget animated movie, "Titan A.E," Fox is back this spring with "Ice Age," a tale about crazy prehistoric animals at the beginning of the Ice Age 20,000 years ago. The film, opening March 15, stars Manfred the mammoth and Sid the sloth, voiced by Ray Romano and John Leguizamo, respectively.
The movie's release comes as Fox renews its commitment to theatrical marketing. For more than a year, the film division was without a head of marketing due to Robert Harper's promotion to vice chairman of Fox Filmed Entertainment. He had been president of worldwide marketing. Recently, Alan Cohen, formerly president of marketing for Walt Disney Co.'s ABC Entertainment came aboard as president of domestic theatrical marketing of Twentieth Century Fox.
Since...