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Merged Dallas Operation Scores Bennigan's Sales Promotions
DALLAS-Marc USA/Dallas has won the estimated $2-3 million sales promotion business of Bennigan's Irish American Grill & Tavern.
The account w,ni is the first for Marc's Dallas office since it was established by the recent merger of local agencies LMS/Marc and Hadeler, Sullivan & Law.
Marc will handle sales promotion and related activities, including menu and new product development, local marketing efforts, in-restaurant merchandising and international marketing support.
A creative agency of record review is still ongoing. The...