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Cold-calling in the UAE is no longer having an impact, according to a research by the global professional network giant LinkedIn.
According to the research, when today's buyer wants information about a product or service, they are looking for material that is useful, relevant and, most of all, not overly "salesy." Almost a third (32 per cent) of business decision makers in the UAE would respond to a cold call less than ten percent of the time.
Professional image works
However, they are more likely to respond to someone with a professional image. For...