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PRESTO
Dave Larson lets the kids lead the way.
"You try and give them a unique perspective on a product and let them take it on their own terms," says Mr. Larson, brand initiative director for Nike's stretchable Presto sneaker.
Mr. Larson joined Nike in 1993, following stints at Reebok International and Wilson Sporting Goods Co. Leaping from marketing director of...