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51-2175 HF5415 2013-7818 CIP Fromm, Jeff. Marketing to millennials: reach the largest and most influential generation of consumers ever, by JeffFromm and Christie Garton. AMACOM, 2013. 202p index ISBN 9780814433225, $24.95
Fromm and Garton have produced a well-developed examination of millennials as consumers. Based on their own research with the advertising agency Barkley in conjunction with...
