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The low crude oil prices combined with subdued consumer sentiment have caused most companies in the GCC take a cautious approach to hiring. And marketing profession is no exception.
So how did it affect the paycheck of marketers in the GCC?
ALSO SEE: Attention marketers: Do you know your brands' customer satisfaction score?
GMR tries to find out the average salary brackets of marketers and focuses on three levels, namely, chief marketing officer/ regional head, marketing manager/ director, and regional general manager/ regional marketing manager.
According to '2018 GCC Salary & Employment Report' by recruitment agency Hays, hiring in the marketing profession continued at a flat rate in 2017 compared to 2016.
More than half of marketing professionals' salary remained the same last year, 36% reported an increase, while the salary of 12% decreased, the survey noted.
How do they stack up?
There is not uniform and standardized salary package for marketers across different verticals and levels. On the contrary, salary differs by the experience level of the professional, the location of the job, the nationality, and several other factors
Kingston Stanley, one of the specialist digital marketing recruitment firms in the UAE and the GCC region notes in its Salary Survey 2018, there are various critical key factors that affect salaries.
These include years of experience, the closeness of...