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The flooring industry is doing so much more than creating beautifUl interiors. It is doing its part to make our world a better place, one philanthropic effort at a time. Through heart-led cause marketing initiatives, these companies are making a lasting difference in communities and lives across the country, to the benefit of their core values, business and bottom lines.
JOINING THE FIGHT AGAINST BREAST CANCER Mohawk
More than 40,000 men and women will die of breast cancer this year, according to the Susan G. Komen Breast Cancer Foundation. To date, the foundation has funded more breast cancer research than any other nonprofit and it has invested more than $3 billion in groundbreaking research, community health outreach, advocacy and programs in more than 60 countries.
Officially joining Susan G. Komen in the fight against breast cancer in 2001, Mohawk has donated more than $6.1 million to the foundation to date. The manufacturer was named a 2017 "Rising Star" partner by Susan G. Komen because each year since 2001 it has strengthened its commitment to Komen's mission by expanding its programs and exploring new ways to engage with the organization through Decorate for the Cure in residential and Specify for a Cure in commercial.
In 2015, Mohawk took its partnership with the foundation to higher heights, sponsoring the Philadelphia 3-Day Walk for the Cure. In an effort to merge product education with meaningful, relevant event support, Mohawk donated more than 800 pieces of SmartCushion to place under the sleeping bags of participants and crew at the Philadelphia 3-Day. The cushion provided a softer place to rest and protection against the cold during the intensive walk. To support the donation campaign throughout the 3-day event, Mohawk implemented one of its largest social media campaigns in the company's history, helping to #CushionTheFight against breast cancer with Susan G. Komen.
"Cause marketing is an important part of Mohawk's business strategy and our corporate culture," said Laura Bartley, senior director of marketing and communications, Mohawk. "The right cause marketing partnership can make the 'buy' more compelling for the consumer and make her feel better about the spend post-purchase. Research proves that consumers want to do business with com- panies that care. We want to let consumers know that we sincerely...