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Marketry, Inc., announced recently it has a list of a quarter-million electronic mail addresses available for rent. Marketry (2020 116th Ave. N.E., Ste. 100, Bellevue, WA 98004-3017206/451-1262) says "E-Mail Internet Interest Selector" is the first file of its kind ever made available for rent.
In all, 250,000 e-mail addresses are available in 11 different interest categories: sports, computers, science, education, news, adult, investment, games, entertainment, religion, and pets. Marketry can also select .com or .edu domains, service provider, and country. One-time rental with interest select is $70/M.
The file, managed exclusively by Marketry, is owned by Response America (Altoona, PA), which compiled the addresses from newsgroups, Internet chats, and Web sites using a proprietary method.
Marketry president, Norm Swent, said the list is aimed primarily at marketers who are currently online as a way to promote traffic into their Web sites.
While the rental of e-mail addresses seemed inevitable, Marketry will undoubtedly find out first-hand whether the idea is viable. Currently, Swent concedes, there is no way to tell whether an Internet address is at a business or household site. In addition, many advanced Internet users have two, three or more email addresses, each...