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Emmanuel de Sartiges, a 76-year-old Parisian, remembers the time in the early 1930s when he was being driven around in a bright yellow Citroen Spider, encased in a small open boot at the back of the two-seater, his elated mother at the wheel.
"It was one of the very first cars on the market she could drive herself," he says. "She found it so cute, so fun and easy to handle. One did not need to be a sportsman, or have a chauffeur."
The Spider was one of the many cars to come out of the Citroen Paris plant on the bank of the Seine that seduced consumers. Andre Citroen, the company's founder, was first and foremost an entrepreneur...