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This issue of Franchising World magazine presents the Sixth Annual Minorities in Franchising Special Edition and offers strategies to help you ensure that your company is attractive to minorities. The franchising community is strengthened when it incorporates the power of qualified minority business owners within its numerous brands.
Franchising World has enlisted several experts to share their insights on ways you can improve your operations. To determine whether your brand's marketing program is effectively attracting franchisees from different cultural backgrounds, review the article by PepsiCo Foodservice's Wrenton Wright about developing an inclusive strategy. The KIP Business Report's...