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Maybelline Creates Vibrating Mascara
The blogosphere is abuzz over maybelline's newest product: Define-A-Lash Pulse Perfection, a battery-operated vibrating mascara, one that hits retail shelves in July.
As the category's leader, being the first major brand to launch a vibrating mascara at mass was important. The very first came from Akasha's Spinlash, a mascara that rotates 360 degrees and launched in Target in May 2008 and is now also sold in Fred Meyer.
We are always researching what consumers want and we felt this was a great opportunity...