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Maybelline Rolling Out MNY in Europe
BERLIN
Maybelline New York is rolling out in Europe a new, colorful and trendy little sister, called MNY.
Lower priced, fast paced and color drenched, the cosmetics collection is aimed at a generation of young women used to finding out about products through haul videos, street fashion and beauty blogs, rather than via magazines and TV shows.
MNY was launched earlier this month in Germany, Austria, and Switzerland. Plans call for the brand to expand by yearend into retailers like Cubus in Norway, Lindex in Sweden and Superdrug in the U.K. There are also plans for distribution in Italy and a global rollout is slated for 2011, with the U.S. on tap for the second half of next year.
All MNY items are priced below 4 euros, or $4.92 at current...