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"Tens of thousands" of MBNA issued American Express-branded credit cards are being rolled out in the US this month, with MBNA retaining its affinity-branding strategy by offering the card to alumni associations, professional groups and recreational organisations.
Unlike typical Amex cards, the cards will revolve. However, they will offer a rewards programme similar to Amex, with extra points for travel and dining through to the end of this year. Some will also offer Amex concierge services and access to Amex travel service centres around the...