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Buick Agency Also Creates GM Web Site Touting All Brands
DETROIT--McCann-Erickson Worldwide here is promoting the 2001 launch of the new Buick Rendezvous luxury sport utility with a direct mail campaign and through General Motors' relationship with Disney.
Separately, the Troy, Mich., agency has completed a GM-wide Internet project to promote all of the company's brands, excluding Saab and Saturn, said Garry Neel, executive vice president and managing...
