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WASHINGTON, D.C.-Bethesda, Md.-based WorldCell has split the $1-3 million advertising and public relations account for its international cellular phone service between McCann-Erickson here and sister agency Weber/Ryan McGinn in Arlington, Va.
"We've been hired to raise awareness of international cellular service-some people don't even know it exists," said Kathryn Courbe, a representative of Weber/Ryan McGinn, which will handle the public relations aspect...
