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JEAN ROSSI EXEC VP-SALES, FOX BROADCASTING CO.
With deal-making savvy, exec boosts ad sales for 'X Factor,' resulting in prime presence for Pepsi, Verizon
"X Factor" wasn't even on Fox's air in the U.S. in late 2010, but that didn't keep advertisers then from trying to buy time on the show.
Jean Rossi, president of News Corp.'s Fox One cross-media sales unit and exec VP-sales for Fox Broadcasting Co., said the network began to hear advertiser desire for the show when executives alluded to it during its 2010 development meetings. Suddenly, Ms. Rossi...