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WHAT IT IS: A way to put yourself in a marketer's ad. Personiva is a software-technology company co-founded by a pair of former TV directors and producers. Users can insert photos of themselves into customized ads, then post them on their web pages or e-mail them to friends. While the final product looks complicated, it's easy enough that even non-techiescandoit.
WHO'S USING IT: The company has created interactive ad campaigns for...