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London-based video architecture firm BAJT has created the volumetric content for DEX, the beautiful new sculptural video installation at the Mall of Scandinavia in Stockholm. BAJT was commissioned by Mediatec to showcase the full creative potential of the huge volumetric installation, which is 65 meters long and comprised of 3,800 LED strips, each with a maximum of 64 individually controlled pixels.
The Mall of Scandinavia is Scandinavia's biggest shopping venue. It is located 5 kilometers from Stockholm's city center. DEX is a permanent architectural installation, mounted in the ceiling, which runs 24/7.
To meet the DEX challenge Mediatec and BAJT assembled a toolkit featuring the d3 creative suite, the Notch realtime 3D engine and Autodesk 3ds Max 3D animation software. BAJT used these tools to generate, visualize, sequence and play back volumetric content in realtime. Content includes shimmering Northern Lights effects and three-dimensional wave patterns.
"The main brief from the client was to create a Northern Lights look, which would further enhance the Scandinavian feel of the mall," says David Bajt who served as content creator and media engineer. "I also chose to create another look: 3D waves flowing through the volume and utilizing the rather magnificent scale of this installation."
"The goal was to use fluid effects to create a memorable and eye-catching display," adds Magnus Lewren, project...