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Post spin-off
Securitas Systems to rebrand all offices globally over the course of 2008
STOCKHOLM, Sweden-Securitas Systems, the global security systems integrator that spun off from guard-firm securitas in the fall of 2006, has announced it will be known as Niscayah following a formal resolution at its annual general meeting, April 22. With the new name, which means "secure and reliable" in Sanskrit, the company can be "clear with our identity as a leading security partner so our customers know who we are and what we stand for," said Åsa Larssen, head of communications and investor relations. "With a clearer identity we can be more visual on a fragmented market."
The company has been concerned since the spin-off about confusion with its...