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Imagine being able to help yourself to a creamy dish of Summer Blueberry Dream as you begin your work on a blustery winter day. Scooping up a waffle cone of Turbo Chocolate when you hit an afternoon slump. Having at your disposal all of the ingredients needed to concoct a Sunken Treasure Sundae.
To an ice cream fanatic, Mark Geovjian's life is a dream come true. As owner of Melting Moments, he has the privilege of freely tasting the flavors he has created over the years. The enticing aroma of freshly baked chocolate chip cookies and fudge brownies lingers in his office, perhaps summoning him to "test" them to see if they taste all right. Yet as he celebrates the tenth anniversary of a business that brings so much pleasure into people's lives, he keeps in mind the behind-the-scene struggles that have brought him this far.
Before he opened Melting Moments, Geovjian experienced some disheartening setbacks and obstacles that might have discouraged others from setting out on another business venture. His first experience as a partner in an ice cream business had been a letdown, and his subsequent attempt to obtain a Haagen-Dazs franchise was prevented by a change in the corporation's ownership. After these setbacks, Geovjian realized that the only way he could satisfy his desire to succeed in business ownership was to follow his own plan. So, at age 30, he began the construction of Melting Moments with the help of a friend.
Driven by the need to conquer the obstacles of the past, Geovjian spent 15 to 16 hours a days renovating the space on 313 E. Grand River Avenue, which had previously been a clothing store. In six weeks, booths ran along the wall where once there had been clothing racks, and the barnwood which had been left from the past tenants was used to form counters and tables. Melting Moments was ready for business.
"I was...