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MEMO PAD
YOU CAN GO HOME AGAIN: Style.com is under the Vogue umbrella -- again. WWD has learned of a new reporting structure at the fashion Web site that has both its editor in chief and publisher reporting to Vogue's higher-ups. Style.com publisher Matt Rice reports to Vogue publisher Susan Plagemann, while editor in chief Dirk Standen reports to Vogue editor in chief and Conde Nast artistic director Anna Wintour.
Editors reporting to Wintour isn't exactly new; the majority of Conde Nast editors do so. But Rice's reporting to Plagemann, not president Bob Sauerberg, indicates a shift in strategy for the Web site. The new reporting structure was confirmed by Conde Nast, but it declined to elaborate on the strategy for the two brands going forward.
But perhaps one need look no further than Bon Appetit and Epicurious. Conde Nast has a similar structure, with Bon Appetit editor in chief Adam Rapoport and publisher Pamela Drucker Mann overseeing the recipe-centric Web site....