Content area
Full text
Merck’s ad campaign for cancer fighter Keytruda just got real. For the first time, a real patient is starring in TV ads for the immuno-oncology drug.
Donna was diagnosed with stage 4 non-small cell lung cancer more than a year ago, and in the new 90-second TV commercial, she talks about her journey with Keytruda after testing for high levels of PD-L1. Meanwhile, video plays of her going about her normal day-with her husband and children, and at work. Viewers can also find Donna's story more in-depth and watch behind-the-scenes videos with her family and friends on Keytruda’s website.
Since the ad began running on Sept. 17, media...