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Jones Lundin Beals Kicks Off Review; Questionnaires Due Back Today
NEW YORK-Integration capabilities and a snapshot of an agency's corporate culture are among the key points outlined in the questionnaires recently issued to about 10 possible contenders in the Michelin review.
The Greenville, S.C.based client has asked shops to submit a video tape defining "particular strength(s) or expertise in marketing and communications development" and requests that each one "characterize your agency's corporate culture."
Sources said more than 10 shops have received the...