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Angling for bigger slices of the upscale family-oriented fitness market, two Rochester clubs are mounting major expansions.
Mid-Town Tennis & Athletic Club has started a $4 million renovation, adding a number of amenities and services, said Glenn William, Mid-Town executive director.
At the same time, the Harro East Athletic Club is pumping money into a project that manager Robert Bovee says will roughly double the space of its workout facilities. The downtown club also has arranged for new night and weekend parking that will boost its capacity in non-business hours to more than 200 spaces.
Bovee declined to put a price tag on the renovations.
Mid-Town wants to reposition itself from a mostly tennis niche to one in between the health-and-fitness and country-club markets, William said.
The club might have started as a place for tennis enthusiasts, he said, but it now seeks to grab more of a broader, family market that would use it as a social as well as a fitness center.
That niche has long been...