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Processor Board Suggests Sexy Pairings
MARKETING
The California Milk Processor Board's newest installment of the "Food Loves Milk" campaign is a heartbreaker, but in a good way.
The San Clemente-based agency, which promotes consumption of milk, launched a series of a half-dozen "love stories," sevensecond videos featuring a glass of milk on dates with different suitors. It goes on a picnic with a taco, on a boat ride with a slice of pizza, a movie date with a chicken wing, and a park outing with a chocolate chip cookie. The different scenarios suggest milk pairs well with both sweet and savory foods.
"Emotions play a big role in the way we enjoy our food," Executive Director Steve James said in a statement. "Whether it's the itch to try something new, an unexpected flavor that surprises your palate or wanting to share your latest pairing discovery with the world, we realized that enjoying food is a lot like dating, love and relationships. And naturally a glass of milk...