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Across the globe, the average millennial (aged 16-30) with Internet access spends 3.2 hours a day on their mobile devices - the equivalent of 22.4 hours - almost a whole day - every week. That's 1,168 hours or 49 days over the course of a year.
This rises to 3.8 hours a day in Malaysia, where digital access is mobile-driven; 95% of the internet population in the country now owns a smartphone, according to Connected Life, a study of over 60,000 internet users worldwide from global research consultancy TNS.
Millennials prioritise social over other forms of media, with 63% using social media daily, or watching online video (59%). This age group are also the most likely to adopt new buying methods such as mobile payments (8% of millennials, globally do this daily). They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency...