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MindBody, a wellness software company, has acquired Fitness Mobile Apps, a custom-branded mobile app provider. The tailored mobile app, which runs on the MindBody platform, allows business owners to continuously engage with their customers in ways that promote their unique brands and foster long-term loyalty. Now, MindBody subscribers can allow their customers to book and pay for services using a custom-designed app that combines both the look and feel of their individual business with the efficiency of MindyBody's underlying platform. "We're thrilled to enhance our software offerings with the addition of Fitness Mobile Apps," says cofounder and CEO Rick Stollmeyer. "With the mobile future upon us, we're focused on providing our business clients with the most competitive tools around."