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NB's Brand Amp Stays As Agency of Record
MARKETING
The beat goes on for Cypress-based automaker Mitsubishi Motors North America Inc.
The company unveiled the "Punking the Test Drive" campaign this month, building off its June one with freestyle rapper Harry Mack surprising potential buyers during a test-drive.
In Mitsubishi's latest spot, unsuspecting buyers are seen test-driving the 2019 Outlander while 11-year-old rapper Alaya, the youngest female rap artist to sign a recording deal, freestyles on car features.
Another spot shows voice-over artist Jon Bailey, the narrator behind more than 3,000 movie trailers, breaking out his booming professional voice to point out features of the 2019 Eclipse Cross to bewildered drivers.
Bailey said in a statement that he's narrated a lot of content throughout his career, but that "narrating a test drive was definitely a first."
Chief Marketing Officer Francine Harsini said the campaign was the brand's natural next step after...