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More than 100 healthcare marketing professionals spent hours analyzing and discussing the 2016 MM&M Awards entries. Talking about them was the easy part; choosing the best of the crop? Not so much. Here are the entries that made the finalist cut
BEST AGENCY SELF-PROMOTION
Closerlook 'Twas the Night Before Launch
CultHealth Cult Crate
GSW Worldwide GSW Speak People Experiment Soup of the Data
GSW Worldwide GSW Stick
Klick Health Klick Ideas Exchange
BEST BRANDED WEBSITE FOR CONSUMERS
Area 23 and Gojo Industries www.CootiesCatcher.com
Evoke Health New York and Gilead Sciences www.Harvoni.com
FCB Health and PharmaDerm www.Kerydin.com
Sentient Interactive and Kowa Pharmaceuticals www.LivaloRx.com
StoneArch and Medela www.MedelaThroughItAll.com
BEST BRANDED WEBSITE FOR HEALTHCARE PROFESSIONALS
2e Creative and Pacific Biosciences www.PacificBiosciences.com
Bloom Health Creative and ClearFlow www.ClearFlow.com
CDM New York and Salix Pharmaceuticals www.XifaxanHE.com/hcp/
Crowley Webb and Praxis www.GoPraxis.com
Heartbeat Ideas and Sunovion Pharmaceuticals www.SunovionProFile.com
BEST CONSUMER PRINT CAMPAIGN
Area 23 and Bayer The Silent Era
FCB Health and Gay Men's Health Crisis (GMHC) Blood Equality (My Blood)
FCB Health and PharmaDerm Toe Tucker (Kerydin)
Ogilvy CommonHealth Worldwide and Pfizer Consumer Healthcare Sick Just Got Real
Saatchi & Saatchi Wellness and Allergan Lifting the Burden (An Unbranded Chronic Migraine Campaign Allergan)
BEST CORPORATE BRANDING CAMPAIGN
Level Brand and Medica Listen Up
LevLane and Jefferson Health Jefferson Comprehensive Concussion Center
OMD and Cigna Preventative Care Job Swap Integration
Precisioneffect and Merrimack Pharmaceuticals Cures Are Built
Scorr Marketing and Camargo Pharmaceutical Ser vices 2015 Camargo Rebranding
BEST DIGITAL INITIATIVE FOR NON-CONSUMERS
Sponsored by Concentric Health Experience
Area 23 and Insmed A Thousand Words About NTM
Continuum Clinical and Sage Therapeutics Status Trial App
GSW Worldwide and Eli Lilly Lilly Journey Connections (Lilly Oncology)
Havas Life Metro and Genentech Bone Conduction Café (Gazyva)
Klick Health and the American Medical Association Steps Forward
BEST DISEASE EDUCATION CAMPAIGN
Sponsored by Publicis Healthcare Communications Group
2e Creative and Alcon Muck: Your Kids, Their Germs
CDM New York and American Heart Association AHA Times Square Event
Duncan/Channon and California Department of Public Health Wake Up (the California Tobacco Control Program)
FCB Health and Gay Men's Health Crisis (GMHC) Blood Equality (My Blood)
HealthWork (BBDO and CDMi) and Genentech Sister Pact
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